National Coffee Day — 29 September

While the U.S. and Canada celebrate National Coffee Day on September 29, other nations mark this day throughout the calendar. International Coffee Day happens just two days later on October 1. The International Coffee Organization has pledged to help struggling coffee farmers worldwide make a living wage.

Free Coffee and Coffee Day Deals

Here’s where to find the best deals on National Coffee Day:

7-Eleven All 7-Rewards members get a $1 any-size coffee.

Barnes & Noble Want a little buzz with your bestseller? Get a free Starbucks tall, hot or iced coffee at Café stores. Valid at participating locations and this may require a purchase.

Circle K Get a free medium coffee with the Circle K app at participating locations. Customers also get a free Belvita Breakfast Biscuit with their coffee.

The Coffee Bean & Tea Leaf Get a free 16-ounce brewed coffee (hot or iced) when you purchase any food or bakery item (minimum $2 purchase). Limit one per guest.

Dunkin’ Buy one cup at participating Dunkin’ restaurants and get a second one free.

Keurig® Want a cup of “joe,” Joe? From now through September 29, all patrons named Joe (or something relatively close) are encouraged to visit www.keurignationalcoffeeday.com to complete the official entry form for a chance to be one of the 29 lucky winners who will receive a new K-Duo™ Coffee Maker, one Keurig® Coffee Station, and a one-year supply of their favorite K-Cup® Pods. And get set to prove that your name has a “Joe” in it somewhere.

Krispy Kreme Get one free Original Glazed Doughnut and one free brewed coffee. No purchase necessary.

Sheetz Get a free cold brew (any size/flavor) when you order through the Sheetz app.

The history of National Coffee Day seems a bit, well, cloudy. We believe September 29 came about as a jolting reminder to get back to work following a long summer — even though it’s a full week after the first day of fall. After all, Americans have turned procrastination into an art form.

On the other hand, the history of coffee itself clearly goes back to 15th century Yemen. (Check out Dave Eggers’ recent book for a fascinating look at how it all went down.) As for Europeans, they got their first taste about 100 years later — with Venice leading the way. Per the National Coffee Association, it wasn’t a smooth ride: “Some people reacted to this new beverage with suspicion or fear, calling it the ‘bitter invention of Satan.’ The local clergy condemned coffee when it came to Venice in 1615. The controversy was so great that Pope Clement VIII was asked to intervene. He decided to taste the beverage for himself before making a decision, and found the drink so satisfying that he gave it papal approval.”

Mainland Europe’s first official coffeehouse (no, they didn’t serve lattes) opened in Venice around 1645.

Back in the U.S., if it weren’t for the Boston Tea Party in 1773, Americans may never have swapped tea for coffee. When the colonies revolted against King George III’s hefty tea tax, tea was out and coffee was in. Things really started to percolate in the mid 1800s when brothers John and Charles Arbuckle started selling coffee to cowboys in the American West. James Folger successfully introduced coffee to gold miners in California. Upon returning to San Francisco in 1865, Folger became a full partner of The Pioneer Steam Coffee and Spice Mills — which eventually became the J.A. Folger & Co. in 1872.

Other brands including Maxwell House and Hills Brothers soon entered the coffee market. A yearning for “speciality” coffee took hold in the 1960s and a little Seattle company called Starbucks changed everything in 1971. Today the U.S. coffee shop market has grown to a $45.4 billion industry, according to Allegra World Coffee Portal’s 2019 Project Café USA report. Dry coffee sales topped $9 billion in 2017 in the U.S.

Thanks King George III!

When?
5 months from now
29 September
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