National Peanut Butter and Jelly Day Timeline

2007

PB&J Became a Pre-Game Tradition

PB&Js are a league-wide locker room staple in the NBA. Each team has its own tradition. Warriors star Kevin Durant even sponsored a PB&J-inspired shoe design.

2006

Peanut Butter Jelly Time

This dancing banana meme has since received 29 million views on Youtube, and in 2019, experienced a revival of popularity when it was turned into a character in the popular video game "Fortnite."

1998

Smuckers patented "Uncrustables" Crimped PB&J Sandwiches

Another leap in premade sandwich technology by Smuckers. Freezer rations were filled en masse.

1968

Goober Grape Hit Shelves

Smuckers released Goober Grape, a preswirled peanut butter and jelly combination in a jar.

1901

First Documented PB&J

Home economist Julia Davis Chandler published a recipe for peanut butter and jelly sandwiches in the "Boston Cooking School Magazine of Culinary Science and Domestic Economics."