On Towel Day, astronaut Samantha Cristoforetti signals a Towel Day greeting and reads from ‘‘The Hitchhiker's Guide to the Galaxy’’ from the International Space Station.
The Norwegian public transport company Kolumbus gives away special towels to customers.
In January, the Huffington Post lists Towel Day as a cult literary tradition.
The first towel day ever is celebrated on May 25, 2001.
Star Wars was released on May 25, 1977, the same day as Adams foreboding death.