National White Chocolate Day Timeline

​2004

​It’s official: white chocolate is a thing

​After 10 years of petitioning by chocolate manufacturers, the FDA finally agreed to expand its definition of “chocolate,” making white chocolate officially a part of the chocolate family.

​1948

The first mass-distributed white chocolate bar comes to the U.S.

The Alpine White bar, a Nestlé product, is released. While the white chocolate itself was a novelty at this time, the real excitement of the Alpine White was that it included almonds in the chocolate.

​1945

​​A new version is created on this side of the pond

​​In the U.S., Kuno Baedeker developed a white chocolate while working for the Merckens Chocolate Company, which still makes chocolate today (and incidentally, also markets other sweet treats like Black Chocolate Wafers).

​1930

White chocolate makes its debut in Europe​

Believed to be invented by the Swiss company Nestlé, the first bar of white chocolate, called the Galak bar, (rebranded as the MilkyBar in English-speaking countries), was revealed to the confectionery-loving world.​