$400 million was raised in total donations for Giving Tuesday, a new record for the holiday.
The Bill and Melinda Gates Foundation announced $2 million in matching for donations to fundraisers on Facebook, ultimately raising $45 million.
The Giving Tuesday movement launched Giving Tower, a fund raising app that allows people to see the world's charitable efforts grow in real time.
Giving Tuesday was created by technology companies Mashable, Skype, and Cisco
