The World Friendship Crusade proposed July 30 as the World Friendship Day to foster a culture of peace through friendship.
The U.S. Congress proclaims the first Sunday of August as National Friendship Day, highlighting the valuable role that friends play in our lives.
As a marketing strategy to increase the sales of greeting cards, Hallmark Cards establishes and commercializes the holiday.
The "Greeting Cards National Association" started promoting the idea of Friendship Day, but customers just didn't buy it.
