In the April 25 edition of the “Saturday Evening Post,” an article called, “The Men Who Chase Missiles” makes the term, ‘happy hour’ a popular term for the American masses and a new way to relax after hours is born.
With the economy booming after WWII, businesses are anxious to capitalize on the population's newfound wealth. Drink discounts attract customers into restaurants. which leads to higher bills at the end of the night!
With alcohol outlawed, folks opt to conduct their drinking before dinner rather than after, when the effects of having a cocktail were less conspicuous.
The US Navy begins celebrating "Happy Hour," an evening celebration filled with alcohol, dancing (with and without ladies) and onboard boxing.