On August 6, members of the Greeting Card Association votes to observe Friendship Day annually on the first Sunday of the month.
Hallmark founder, Joyce Hall, sets up a Friendship Day marketing campaign targeting American consumers.
The United States Congress unanimously votes to designate August 6 as the annual observance of Friendship Day.
On Friendship Day, the wife of the UN Secretary-General, Kofi Annan, declares the fictional character, Winnie the Pooh, as the world’s Ambassador of Friendship.