NBA star LeBron James attempts to trademark the use of the term “Taco Tuesday,” which is a tradition in his family, as used in electronic communications like podcasts and social media, but his application is denied by the U.S. Patent & Trademark Office, who call “Taco Tuesday” a “commonplace term.”
Ralph Rubio of San Diego, CA, opens Rubio’s, specializing in fish tacos made from a recipe he borrowed from a Baja native named Carlos, and California falls in love with “Ensenada.”
Taco Bell is founded, leading to the availability of tacos and other Mexican-American meals in American regions that otherwise may have had to wait much longer.
The popular cookbook “Ramona’s Spanish-Mexican Cookery” is published and contains six taco-related recipes, including one for pork tacos and one for gorditas from Santa Nita.