U.S. consumers report spending around $17 billion at independent retailers and restaurants on Small Business Saturday. The nine-day SBS total (since 2010) reaches an estimated $103 billion.
More than 1,400 individuals and organizations sign up as “Neighborhood Champions” to rally their communities with events and activities on Small Business Saturday. The number grows to 7,500 by 2018.
The U.S. Senate unanimously passes a resolution in support of the day and officials in all 50 states participate. President Obama even adds a shout-out.
American Express — following the 2008 market crash — launches Small Business Saturday® to encourage people to “shop small” and bring more dollars to small entrepreneurs.
