First there was the telephone, then the fax machine, and then social media — a revolutionary way of communicating. Since its creation, people have been able to connect with each other like never before. Friends and family can connect at any moment, and marketers have been able to reach consumers in an entirely new fashion. In fact, people use social media for an average of 144 minutes every single day. Because of its impact on society over the years, World Social Media Day was born on June 30, and it has continued to grow in popularity ever since.
World Social Media Day was launched by Mashable on June 30, 2010. It was born as a way to recognize social media’s impact on global communication, and to bring the world together to celebrate it. Everyone uses social media everyday; it’s how we connect with people all over the world in a simple and fast way. Mashable is known to use social media to connect various cultures, movements, and fandoms, which is why they wanted a day to celebrate it. People use the hashtag, #SMDay every year, and this year is your time to get involved!
The first major platforms from social media’s start to popularity were Friendster in 2002 and MySpace in 2003. Soon after, Facebook launched in 2004, which eventually became one of the largest social media platforms in existence that now has over one billion people using it. Now, common platforms have become Twitter, Instagram, YouTube, Whatsapp, TikTok, and many others, showing how these platforms have evolved from written messages, to pictures, and eventually videos that can be shared instantly and seen by millions.
Besides connecting with our friends and family in an easier way, social media has led to a whole new world of business growth, such as e-commerce brands popping up all over the world, advertising being displayed on every page in the web, and media sharing important news with people in a matter of minutes. Social media has had a significant impact on our world, and millions of people can’t imagine living without it now.
